"Performance of Major Fast-Food Chains in 2023"

Let’s explore the performance of major Quick Service Restaurant (QSR) brands in Australia during 2023. Based on the YouGov Brand Index Consideration score, which measures consumer consideration for different brands, here’s how the leading QSR brands fared:

McDonald’s:

• Brand Index Score: 35.7

• McDonald’s secured the top spot in Australia in terms of brand perception. Its strong consideration score reflects its popularity among consumers.

KFC:

• Brand Index Score: 34.9

• KFC closely followed McDonald’s, maintaining a robust position in the QSR market.

Subway:

• Brand Index Score: 32.7

• Subway secured the third position, emphasizing its continued relevance and appeal to consumers.

Now, let’s delve into how these brands performed in some of the major cities:

• Melbourne:

• Melbourne witnessed the highest growth in store openings across the 29 tracked QSR brands in 2022, with 41 new stores. This indicates a strong presence and performance for these brands in the city.

• Sydney:

• Sydney recorded 28 new store openings, highlighting the QSR sector’s vitality in the city.

• Perth and Adelaide:

• Both cities had 27 new store openings, contributing to the overall growth of QSR brands in these regions.

Additionally, it’s worth noting that Subway and McDonald’s have the highest number of locations across Australia, with over 1,200 Subway locations and over 1,030 McDonald’s locations12.

In summary, Melbourne remains a standout city for QSR brands, but all major cities contribute to the sector’s success. 🍔🌆